Lea Karam.

9 Oct

Lea Karam is behavioural scientist and founder of Mindscope.

An expert in understanding human behaviour in our digital world, Lea founded Mindscope, the first behavioural science lab exploring how influence works across technology, entertainment, culture and commerce. Named a "pioneer in the field of Behavioural Science" by Campaign Magazine, Lea's work translates complex psychology into practical insights that help organisations grow while creating positive social change.

Lea has worked with major brands including the BBC, TikTok, Google and Amex, and speaks regularly at global events such as Cannes Lions, SXSW and the Royal Television Society Convention. Her work has been recognised by Campaign Media Week 30 Under 30, Management Today 35 Women Under 35, and The Media Leader Future 100. She has also been featured by Inside Behavioural Economics as a world leading expert.

AI is reprogramming how consumers discover, choose, and stay loyal, but human psychology remains the ultimate constant. This keynote reveals the behavioural science behind what captures attention and drives lasting connection in a world where algorithms curate almost everything. Learn how to harness AI-powered precision while preserving the storytelling and cultural empathy that make brands feel human, and how to build relevance and loyalty that technology alone can never create.
Culture drives demand but most brands are misreading the signals. This keynote shows how to decode Gen Z and Gen Alpha behaviour, build authentic relevance, and engineer growth through community-powered insight and a new kind of audience intelligence.
Today's consumers are informed, sceptical, and no longer follow a linear path to purchase. This keynote reveals how behavioural science transforms brand strategy for a new reality, where the customer journey is a continuous loop. Discover how cognitive biases shape decision-making and learn practical strategies to move audiences from passive awareness to deep loyalty through ethical design, community engagement, and behavioural principles that build brands that truly matter.