Caroline Criado Perez.
Caroline Criado Perez is a writer, broadcaster, and feminist campaigner.
Caroline's Sunday Times bestseller Invisible Women: Exposing Data Bias in a World Designed for Men (2019) has sold over a million copies, been translated into over 30 languages, and won multiple awards including the Royal Society Science Book Prize and The Financial Times Business Book of the Year Award. Her first book, Do It Like a Woman (2015), profiles pioneering women from around the world. She is currently working on a new book about women and fertility and writes a regular newsletter that goes out to 65,000 subscribers.
Caroline won the inaugural Unwin Award (2025) for authors whose work contributes to the world, the Liberty Human Rights Campaigner of the Year award, and Finland's HÄN award for promoting equality. Named an OBE in 2015, she holds honorary doctorates from the University of Lincoln, the University of Westminster, and The Open University. Her podcast Visible Women was named one of The Guardian's 20 best podcasts of 2022.
keynote speeches.
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From car safety to medical drugs, from public policy to AI, the world has been designed for only 50% of the population. Caroline’s bestselling expose of the worldwide gender data gap has sold nearly a million copies worldwide and continues to influence policy, product design and research globally. Hear first hand from Caroline about the findings from her book as well as her on-going research as she explores what it takes to create a world that works for everyone.
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Data has never been more important for future-proofing your organisation. As AI becomes ever more integral to our lives, advances in this emerging technology, from Chat GPT to cutting-edge medical diagnostics, the opportunities are greater but so are the pitfalls. Since the release of Invisible Women in 2019, Caroline’s groundbreaking research has birthed new organisations, shaped governmental and corporate policy and inspired a generation of product designers. Hear what she’s discovered from working on the frontlines and learn practical tips on how your organisation can leverage the transformative power of accurate data.
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AI is entangled in every aspect of our lives, from the workplace to healthcare. Trillions are being invested in the promise that it will make things faster, smarter and more accurate. But artificial intelligence can only ever be as good as the data we feed it, and thanks to the gender data gap, most AI models have been trained on skewed data which leads to skewed decision-making, missed opportunities and poorer outcomes. But it doesn’t have to be this way. In this talk Caroline lays out the possibilities and pitfalls of this new tool, identifying key lessons from the past and crucial steps for the future, that will enable us to harness the promise of AI for everyone.
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Caroline knows first-hand what it takes to accomplish change. From her first campaign to get a female historical figure on Bank of England banknotes, to getting Twitter to introduce a “report abuse” button on tweets, to getting the first statue of a woman (Millicent Fawcett) in Parliament Square, London, Caroline has worked with leading politicians, activists and NGOs and knows her way around the corridors of power. Hear her story and learn the secret to identifying problems, building coalitions, and delivering meaningful change.
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